Marvel Launches Augmented Reality Comics
Marvel has announced its new ‘ReEvolution’ initiative with an augmented reality app called Marvel AR that will include digital extras for readers and a digital-only imprint called Infinite Comics, which will offer comics that tie-in with print titles.
Marvel AR is a free app that has been developed in partnership with Aurasma. The software allows readers to scan their print comics with the camera of their smartphone or tablet to unlock extras. These will include parts of the writer’s script, editors’ comments and original artwork, and readers can expect around eight extras per comic.
The first offering from Infinite Comics will be an Avengers Vs. X-Men #1 tie-in story starring Nova by Mark Waid and Stuart Immonen. This will be available for purchase on the Marvel Comics app for $0.99, free with a redemption code found in print copies of Avenger Vs. X-Men #1 or included with the purchase of the digital version. The tie-in will take advantage of the digital format with techniques like dynamic panel transitions and captions, close-ups or dialogue boxes that appear sequentially on an image when tapped.
The Marvel AR app will be available for iOS and Android smartphone and tablets from April 2 and Avengers Vs. X-Men #1 is released on April 4, priced at $3.99.